Frequently Asked Questions about AdSense
How long has AdSense been going?
AdSense was launched in March 2003.
There’s no simple answer (yet). Google doesn’t disclose what fraction of click thru revenues it pays to AdSense participants and then there are all the other factors: site traffic, keyword values, click thru rates and so on. If you really want to know how to improve have a look at Optimising Strategies.
No. Google lays down some fairly specific policies that must be adhered to before a site can be accepted on the AdSense program and then there are other less clearly defined criteria that must be satisfied. You also need to generate a wonderfully under-whelming 2 clicks per month from your site.
How long does it take to start earning money?
As soon as you place ads on your site, get visitors, and enough visitors to get clicks. Then as soon as you make $100.00 you’ll get paid a month after the current month ends that you passed $100.00 and enter your PIN.
When do I get paid?
Google will send your check or EFT payment within approximately 30 days of the end of the month after you make US$100, unless a payment hold exists or unless otherwise agreed to in writing (including electronic mail).
For example, if you earn $40 in January and $70 in February, we’ll send payment to you by the end of March.
Do use the Adsense approved formats only.
Do keep your click-through data and income private.
Don’t display Adsense on registration or thank you pages.
Don’t use Adsense code and a competitor’s content-targeted advertisement on the same page.
Don’t encourage anyone else to click on ads.
Don’t click on the site’s own ads ever.
The easiest method an account can be banned is by a Webmaster clicking on the site’s own ads.
Spikes in click-through percentages are hefty red flags. Those are the changes worth becoming proactive over by emailing Google Adsense. A site that rises from a consistent 1% click-through rate to a 10% click-through rate on one day could become suspect. The actual percentage that creates the flag isn’t made public for obvious reasons.
How many ads can I place on one page?
Can my account be reinstated after being disabled for invalid activity?
Respond to the questions asked by the support team, and they will be happy to reconsider your account with the additional information provided. There is no guarantee that you will be reinstated into AdSense. If they feel the advertisers and publishers will be adversely impacted by invalid activity we may from time to time cease a publisher’s participation in the program.
Can I display ads on search results pages?
Can I sign up for more than one account?
If your account balance is less than US$100 at the end of the month, we’ll roll your earnings over to the following month, until the payment threshold is reached. Balances include the combined earnings of AdSense for content and AdSense for search pages.
If you get the invalid clicks E-mail, you will not get another payment from Google unless you get reinstated.
A lot and a little and the terminology takes a bit of getting used to. (And what’s the singular of AdWords too for that matter?!). AdWords is Google’s proprietary advertising service that produces those prim text-only ads on the right hand side of its search results page. All revenues from AdWords ads that show on Google go to Google.
AdSense is Google’s syndication program for its AdWords ads. Any AdWords ads that are syndicated out to third party website do so via Google’s AdSense program. Ads seen via the AdSense program are AdWords ads posted on third party sites.
So AdWords are the ads. AdSense is the syndication program.
They won’t say at the moment. People monitoring their own AdWords and AdSense statistics are trying to pin it down but it makes sense for Google to keep it quite generous because the web rumour mill would quickly start churning out bad karma if anyone seriously sensed the payments were miserly.
Why did Google launch AdSense?
Google has always wanted to make money – it is a business after all largely owned by Venture Capitalists. But Google’s fundamental philosophy has been about helping people find the information they want on the web without cluttering up the process with a bazillion ads that flashed and blinked everywhere. So they started off developing AdWords on the basis that they were discrete, text-only and RELEVANT to the searcher. You rarely see AdWords ads that are of no relevance to you – partly because any vaguely smart advertiser won’t want to waste time targeting unlikely customer bases, and more significantly, because web users can effectively vote off irrelevant ads: an AdWords ad that fails to get a decent click thru rate (0.5%) gets shoved into hibernation by Google.
AdWords thus enabled Google to make money whilst remaining largely faithful to their philosophy – ads were small and useful and relevant. So then they began to think about expanding the program to third party sites, sites that in many cases were already using Google as a search tool. It made sense to do this because it increased Google’s revenues without detracting from the user experience. Initially Google worked with major partner sites and once this all worked fine, they broadened out the program to AdSense – to exploit the commercial opportunities created by their excellent search technology.
It’s good and the reason is that it will encourage many smaller information rich sites to grow and provide even more valuable and interesting content for web users. In the past many really interesting sites have been posted by topic enthusiasts and the process has cost them money, particularly in the early days when domain names were expensive and so was hosting. Even now though, to post and host a decent website takes cash and it certainly takes time. So these enthusiasts were typing away with no reward save for a growing guest book and increasing site traffic (or not!). AdSense empowers many of these sites to make a bit of money and recover their costs or even make a profit. And there’s a loose sort of equation too – more interesting and valuable content = more AdSense payouts.
Therefore whether you like the idea of making money from your site or of getting excellent informational resources online, AdSense is good.
No. There are three hurdles that have to be gotten over. First, the advertiser has to agree to content targeted ads when he sets up his AdWords campaign. Secondly, the Google editorial team must find the ad acceptable for inclusion in AdSense. Thirdly, the ad mustn’t be from a site specifically disallowed by the AdSense participant.
On this third point, AdSense participants can prohibit ads from competitors whose website will almost certainly be similar in content to their own
Absolutely. If you think of Google at least partly as a philanthropic organisation, then AdSense will help enthusiasts get some rewards for their labours. All that high quality content you post could help you get some money provided there is some commercial relevance to your sites content – and there usually is.
They don’t tell you their techniques – but you can be sure as hell that they are pretty clever about this. Think about their position. AdWords / AdSense is a major source of revenue for Google and growing fast. They don’t want to kill this income stream off by turning advertisers off do they? No, so they will be working very hard on this one. If you are an AdSense participant, you’d be crazy to do it. Google even goes so far as to state that you can’t test an ad on your site even once!
Most people work backwards: they have a site and then think about monetizing it with AdSense and this is Google’s preferred route.
However, a more rational approach would be as follows:
Find a series of related products or services that a multitude of companies advertise using AdWords and high value keywords.
Create a website that supplies a range of information about subjects commercially related to those products and services i.e. that people who buy these products or services are likely to seek out on the internet.
Submit the site to Google’s AdSense program.
Promote the hell out of the site with ezines, viral marketing techniques (especially ebooks), AdWords, other pay per click systems, PR. In short, you name, you do it.
Bank the checks.
This process works because your site will then attract people who are likely to click on AdSense ads on your site, and these ads are likely to be linked to high value keywords and so your income per click will be highest.
It looks like every one is getting banned. Why should I even join?
Because you might be one of the 95+% that don’t get banned and stay a member for years to come and keep getting payments. That’s like saying ‘Why should I even make money since I’ll have to pay taxes??!!’